DataBeauty Device Company Earnings
General Retail
Beauty Device Company Earnings
Confirmed earnings for Korean home beauty device companies. Covers APR, growing rapidly on a cosmetics-plus-device hybrid model; LG Household & Health Care (Pra:L), diversifying into devices as its cosmetics profitability weakens; and Cellreturn (STG24), still unable to recover five years after a regulatory-risk event.
Source — Company IR/disclosures · press reports
APR
— Cosmetics + devices, consolidated| Period | Revenue | Revenue YoY | Operating Profit/Loss | Reliability |
|---|---|---|---|---|
| 2026 Q1 | KRW 593.4B | +123.0% | KRW 152.3B | Disclosed |
| 2026 Q2 | KRW 767.5B | +134.2% | KRW 190.6B | Disclosed |
2026 Q1 — Highest quarterly result in company history
2026 Q2 — Operating margin 24.8% · H1 cumulative revenue KRW 1.3609T (near FY2025's full-year revenue of KRW 1.5273T) · Cosmetics (Medicube) and devices (AGE-R) each topped KRW 130B in H1 revenue
LG H&H
— Consolidated (cosmetics + household + devices; Pra:L not separately disclosed)| Period | Revenue | Revenue YoY | Operating Profit/Loss | Reliability |
|---|---|---|---|---|
| 2025 Annual | KRW 6,355.5B | -6.7% | KRW 170.7B | Disclosed |
| 2026 Q2 | KRW 1,657.4B | +3.3% | KRW 102.8B | Disclosed |
2025 Annual — Amid weakening cosmetics profitability, took over the 'Pra:L' trademark and brand operations from LG Electronics in June 2025 to directly build out its device business
2026 Q2 — Rebounded, though the contribution from device (Pra:L) expansion isn't separately disclosed
Cellreturn (STG24)
— Single device business (LED masks)| Period | Revenue | Revenue YoY | Operating Profit/Loss | Reliability |
|---|---|---|---|---|
| 2019 Annual | KRW 128.5B | +97.4% | KRW 39.7B | Press/announcement |
| 2020 Annual | KRW 14.9B | -88.4% | KRW -12.8B | Press/announcement |
| 2023 Annual | KRW 12.7B | — | KRW -2.6B | Press/announcement |
| 2024 Annual | KRW 4.1B | -67.7% | KRW -4.8B | Press/announcement |
2019 Annual — #1 in the LED mask market — peak just before the regulatory crackdown
2020 Annual — Revenue collapsed 88.4% and swung to a loss after Korea's Ministry of Food and Drug Safety flagged 48 LED mask products for false advertising in September 2019
2023 Annual — Recovery continued to stall
2024 Annual — Net loss of KRW 6.37B, retained earnings at -KRW 10.7B (no dividends possible) · Cash and equivalents of KRW 130M against current liabilities of KRW 54.1B (debt ratio ~180%) · 82.9% of KRW 14.6B in accounts receivable set aside as bad-debt allowance
Data Notes — Please Read
- Don't compare these companies' revenue scale directly — their business structures differ. APR's figures are company-wide (cosmetics plus devices combined), so device-only revenue is only partially disclosed (roughly KRW 130B in H1). LG H&H likewise only discloses consolidated results across cosmetics, household products, and devices, so Pra:L's standalone results aren't confirmed. Only Cellreturn (STG24) runs devices as its sole business, so its company results are its device results.
- Cellreturn's 2019–2020 figures are included to show the before-and-after of Korea's Ministry of Food and Drug Safety flagging 48 LED mask products for false advertising in September 2019 — and the data shows the company still hadn't recovered as of 2024, five years later.
- This table isn't a complete time series — it's an early version built around the most recently disclosed and reported figures, and will be updated as each new quarter's results land.